February 26 - 28, 2018
San Mateo Marriott

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Autonomous Vehicles Silicon Valley 2018 - Agenda

Check out the agenda for an inside look at what's to come for the 2018 Autonomous Vehicles Silicon Valley event!

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WEpods: The Next Frontier in Autonomous Buses Interview with Alwin Bakker

In this exclusive Skype interview with Alwin Bakker, Project Leader at Wepods, and speaker at the upcoming Autonomous Vehicles event, he showcases examples from his presentation taking place at the event. Also discussing challenges encountered, budget, infrastructure, social acceptance of the WEpods, and more!

U.S. Army Robotics and Autonomous Systems Strategy Update

LTC (R) Matt Dooley, Former Chief, Lethality and Robotics Branch U.S. Army, presented on the Army Capabilities Integration Center (ARCIC) and US Army Training and Doctrine Command (TRADOC) strategies for robotics and autonomous systems in this past presentation. The strategies include: The (RAS) concept development path and why it is needed, what we must do to modernize and the required activities (SIDRA).

The Latest Developments in Autonomous Driving

Auto Tech Update will returns to a favorite subject - autonomous driving - as Ford, Google, and a Volkswagen-led consortium have all announced further research and development in recent months. Earlier this year Ford Motor Company announced that it is partnering with the Massachusetts Institute of Technology (MIT) and Stanford University, to research the technical challenges surrounding the future of autonomous driving.

Secure And Efficient OTA (Over-The-Air) Updating For A Changing Automotive World

This document discusses the drivers that are likely to broaden the use of OTA update technology throughout the car, and outlines the specific cybersecurity threats this expanded use of the technology can be expected to bring about. It then details recommended security objectives and architectural modifications that can help car manufactures mitigate these mounting risks. Courtesy of HARMAN.

The Future of Unmanned Systems with LTC (R) Matt Dooley

LTC (R) Matt Dooley, Former Chief of the Lethality and Robotics Branch for the U.S. Army, speaks about the priorities for these unmanned systems, the Robotics and Autonomous Systems (RAS) Strategy in the near, mid and far terms, robotics technologies for the future and currently being fielded and more!

Autonomous Trucks in Ten Years: Report

According to Roland Berger Strategy Consultants, the implementation of autonomous trucks will result in fewer traffic-related deaths and lower transportation costs. This report shows where autonomous trucking will be within 10 years. View this report to: learn how ADAS will directly save on fuel efficency and increase passenger safety, identify the market drivers for ADAS in the truck industry, dive deep into the major challenges in the space, gain knowledge of the functional demands in the 5 stages of automation, understand the role sharing between OEMs and suppliers and more

Monetizing Data from the Connected Car

As the automotive industry moves towards autonomous driving, today’s new cars gather and process increasingly vast amounts of data. Vehicles equipped with an array of sensors and cameras generate data about how they are used, where they are on the road, the surrounding environment, and the operating status of a variety of systems and components. This data is used to great effect by industry players in terms of training the neural networks of autonomous cars, mapping roads for navigation, and developing upgraded designs.

Autonomous Vehicles & Artificial Intelligence

Autonomous technology is set to transform the motor industry over the next decade, but there are no clear paths laid down for OEMs to follow, and as such we could be on the verge of revolutionary changes. In fact, we almost certainly are with recent developments is AI!

Fast Track Your Attendance

Post Show Report: Looking back at the Autonomous Vehicles Series

As we approach the Autonomous Vehicles Silicon Valley Event we looked back at our past events and the great relationships we've formed with the industry driving the advancements of autonomous vehicles. Take a look at our Post Show Report which will provide you with:

  • Key highlights from the event including: Dura Demo Drive, Technology Showcases, and interview with past speaker Kevin Tierney, Director of Vehicle Architecture Cyber Security at General Motors
  • An attendee overview, seniority levels, and attending companies like Ford, Uber, FedEx, Google, Siemens, ZipCar, Bosch, and many more!
  • Key investment areas from top OEM & Tier 1 attendees including: Investment Timelines, Budget Allocations in AV Solutions for 2017, AV Partner Requirements, and more!
  • Sneak peek at the early confirmed speakers for 2017!

Justify Your Trip

Having trouble convincing your supervisor for the time off?  Check out the Convince Your Boss Letter and feel free to give it a try!

Past Attendee Snapshot

Take a look at the industry professionals that attended last year - you can expect to see similar people this year! Don’t miss your opportunity to meet face-to-face with these decision-makers.

Current Attendee Snapshot: Autonomous Vehicles Silicon Valley 2018

Download our Current Attendee Snapshot to get a sneak peek of who's already signed up to attend AV 2018.


The Psychology of Self-Driving Cars: Results from Our Nationwide Public Opinion Survey

According to a 2017 American Automobile Association study, three out of four Americans are afraid to get into a self-driving car. To elaborate on these findings and shed a light on how AV leaders should go about navigating public anxiety around self-driving cars, we partnered with SurveyMonkey to conduct a nationwide survey on what worries as well as excites people the most about self-driving cars.

To request this infographic via email, please contact us at enquiry@iqpc.com


The legal landscape in the US and Germany

This first annual White Paper on the Legal Landscape of the Autonomous Vehicles summarizes the current activities and trends in the US and Germany that are perceived to be most affecting this innovative space. Those areas include:
• Regulation
• Product liability
• Cybersecurity/privacy
• Intellectual property
• Corporate/ M&A

The Coming of the Next Disruptive Technology

The conference board of Canada and the Van Horne Institute come together in this report, which provides an overview of the potential benefits of AVs and highlights some of the issues that we need to start planning for.

A Guide to the MISRA Coding Standard - What you need to know

Learn what information your development organization needs to adopt the MISRA coding standard, how it’s applicable to a broad range of industries and applications and the role of static analysis tools in standards enforcement and verification.

Protecting Against Tainted Data in Embedded Apps with Static Analysis

Attacks against embedded systems are growing in frequency as malicious hackers become more sophisticated in their methods. These vulnerabilities are being exploited by hostile users to gain access to a system so they may subvert its use. This paper describes a static analysis technique – taint analysis – that can be used to find how potentially hazardous inputs can flow through a program to reach sensitive parts of code, empowering developers to identify and eliminate these dangerous vulnerabilities much more effectively. Courtesy of Grammatech

Meeting Functional Safety Requirements Efficiently via Electronic Design Tools and Techniques

In an intelligent electronic system, unexpected errors can lead to unplanned, unexpected behavior. This can be a potentially dangerous proposition for, say, an automotive manufacturer, as well as a
costly occurrence for consumer product developers. Compliance to the latest safety standards can be a laborious, time-consuming process. Fortunately, there are now technologies available that can automate
the process of meeting functional safety requirements. This paper examines these functional safety solutions, showing how these technologies and tools can help engineers efficiently and effectively create safe, reliable products. Courtesy of cadence

Road Surface Information

You could say it’s the road less travelled; gathering road surface information completely without cameras. But with advanced sensor fusion, RSI by NIRA makes it a very real possibility – enabling greater comfort and safety in a truly cost-efficient manner. Sounds good? Then imagine the possibilities when sharing road information in a connected vehicle cloud.

Automated Vehicle Are We Ready Report

Internal report on potential implications for main roads WA. Including automated vehicles in the context of main roads’ ITS master plan, transportation and societal impacts, emerging issues with automated vehicles, current state of play, and much more.

Autonomous Vehicle Implementation Predictions Report

This report explores the impacts that autonomous (also called self-driving, driverless or robotic) vehicles are likely to have on travel demands and transportation planning. It discusses autonomous vehicle benefits and costs, predicts their likely development and implementation based on experience with previous vehicle technologies, and explores how they will affect planning decisions such as optimal road, parking and public transit supply. by Todd Litman Victoria Transport Policy Institute.

Leddar technology: Providing advanced, low-cost optical detection and ranging for automotive ADAS

Leddar optical detection and ranging technology delivers unique capabilities to accurately detect, locate, and measure objects and people in the most demanding automotive environments, thanks to advanced, proprietary algorithms and highly efficient processing. Implemented into highly optimized chipsets, Leddar constitutes the core element in the design of a variety of custom OEM sensor modules specifically tailored to your Advanced Driver Assistance System requirements.

Autonomous Vehicle Technology: A Guide For Policymakers

This thorough, 200-page report, courtesy of the RAND Transportation, Space, and Technology Program, explores legislative activity, the role of telematics and communications, and liability implications, among many other topics surrounding autonomous cars. 

An Industry Influence Study

A study by Appinions, the data journalists at Appinions analyzed hundreds of millions of news, blog, forum, and social media posts This report reveals the overall influence trend, lists top 10 most influential companies and executives, and looks at the themes commonly driving relevant influential discussions.

Enabling Efficient Active Safety Solutions for Large Vehicles and Trucks with Optical Detection and Ranging

Large vehicles of all types (i.e. buses, tractor-trailors, dump trucks, etc.) can significantly benefit from new ADAS and active safety features that support drivers 24/7, making the roads safer for all. In this solution overview Leddar technology discusses how they improve the cost-performance ratio of optical detection and ranging, and overcoming key challenges of large vehicle ADAS.


Technological Advancements with Caterpillar

Sam Kherat, Senior Automation Team Leader at Caterpillar.

Magna on the Future of Autonomous Vehicles

Bodo Seifert, Director of Advanced Engineering at Magna discusses the key highlights from 2016 in the autonomous industry, predicts what is to come in the next 2-5 years, and speaks about why the Autonomous Vehicles event is one not to be missed!

The Cost of a Crashproof Car

Richard Wallace is the Director of Transportation Systems Analysis at the Center for Automotive Research. He talks with John McElroy about when autonomous cars will be available to real consumers and what they will cost. Wallace asks: what premium would you pay for a car that can never crash?

Cyber Security in Autonomous Technology with General Motors

Kevin Tierney, Director-Vehicle Cybersecurity at General Motors. Speaks about securing all end points and the role that cyber security plays in autonomous technology.

NVIDIA’s Brain Teaches a Car to Think

Danny Shapiro is the Senior Director of Automotive for NVIDIA. He talks with John McElroy about the company’s supercomputer “brain” for autonomous cars, which accepts all of the automobile’s sensory inputs and makes sense of them. Shapiro demonstrates how NVIDIA’s hardware can tell the difference between trucks, cars, police vehicles, ambulances and so forth. He also makes his prediction for when we’ll see the first autonomous cars ready for primetime.

Volvo Group Venture Capital Interview

Interview with Jonas Landstrom, Investment Director and Head of Americas at Volvo Group Venture Capital.

Manager of Advanced Concepts at Peterbilt Motors

Interview with Bill Kahn, Principle Engineer, Manager of Advanced Concepts at Peterbilt Motors.

Multibody Dynamics with Navistar

Brendan Chan, Senior Team Leader - CAE Multibody Dynamics at Navistar.

2017 Cadillac CT6 is Hands-Free Autonomous

Cem Saraydar is the Director of the Electrical and Control Systems Research Lab for General Motors. He talks with John McElroy about the company’s Super Cruise feature, which will debut on the 2017 Cadillac CT6 flagship sedan. Saraydar tells Autoline that, unlike luxury competitors, drivers will not have to keep their hands on the steering wheel while driving autonomously.


Audi and Mercedes Racing Towards Autonomous Driving

At the Los Angeles Motor Show, Audi revealed its new concept vehicle, the Prologue, which showcases the exterior for the autonomous A8 that the manufacturer aims to make available in 2017. Also hoping to be the ‘first to market’ with a self-driving car is Mercedes, who recently showcased its vision of how the interior of an autonomous vehicle will look in the future. This article discusses how both auto-makers are continuing research and development towards autonomous cars.


The Auto Industry’s Real Challenge

While automakers pour millions into winning the autonomous vehicle race, they run the risk of ignoring the more imminent threats that could sink them before the technology becomes pervasive.

The Race to Dominate Robotaxi Rides

When it comes to the autonomous ride-hailing battle, no single player has all the capabilities necessary to succeed.

Driving the future: understanding the new automotive consumer

A closer look at autonomous vehicles, in-car technologies, car sharing and ride sharing.

Driving the Next Frontier in Vehicle Autonomy (PDF Version)

In this exclusive slide show version of the popular interactive content. Explore and discover the world of autonomous vehicles as it relates to social acceptance, regulation and infrastructure. This content will take you through statistics, facts and new information about these top three concerns for autonomy. 

Autonomous Developments Around the Globe: Regulation, Guidelines and Vehicles

Get updates on USA and Germany autonomous vehicles from Apple, Google, Ford, Audi, BMW and more! Also see guidelines and safety assessments from those countries including the United Kingdom and New Zealand.

Automotive Cyber Security Report

Two interconnected and overlapping disciplines, functional safety and cyber security, are of fundamental importance to the Automotive IQ team. The purpose of this report is to initiate discussion and provide food for thought to functional safety, cyber security and testing practitioners by providing fruitful research, information, and statistics to shed light on the challenges and questions that are yet to be tackled, with the purpose of encouraging automotive specialists to collaborate and offer more transparency in their work toward safe and secure public streets.


The Disruptive Potential of Autonomous Vehicles

Larry Burns, Former VP Research & Development at General Motors. This presentation frames possible mobility futures with a focus on driverless vehicles and offers suggestions on how to prepare for what appears to be inevitable.

Rigorous Verification Gets Your ADAS Design in Shape for ISO 26262 Compliance

In this presentation Adam Sherer, Product Management Group Director, Automotive Functional Safety Lead at Cadence, speaks about ISO 26262 and semiconductor verification, methods to improve verification fitness regardless of your starting point, techniques to trace results through the OEM, tier 1, tier 2, and IP chain, and automation to reduce development cost and increase quality.

The Importance of Testing and Validating (and Licensing?) Self-Driving Systems for both Routine and Problematic Scenarios

Brandon Schoettle, Project Manager, Sustainable Worldwide Transportation, University of Michigan Transportation Research Institute, discusses if we should require licensing tests and graduated licensing for self-driving vehicles, how self-driving vehicles will vary, visual performance, traffic laws and regulations, evaluating driving-related skills, GDL for self-driving vehicles, and more!

The Future of Driving - Assistive Technology; Autonomous Vehicles

Professor William Covington, Director, Technology Law and Public Policy Clinic at the University of Washington School of Law, gives a comprehensive overview of autonomous cars from an academic perspective. He touches upon the benefits, legislation, liabilities, and other aspects regarding autonomous vehicles, and goes into the effectiveness of assistive functions.

Practical Real-Time Frame Authentication for In-Vehicle Networks

Kyusuk Han of the University of Michigan, a speaker from a previous iteration of the summit, was kind enough to share this in-depth presentation about the need for in-vehicle security and a proposed protocol to help solve the major security problems.

How To Eat An Elephant: Process Approach To Autonomous Vehicle Development

Bodo Seifert from Magna presents on complexity in modern vehicles/problem statement, automotive SPICE, engineering 1 – engineering 3 in detail, prerequisites (ALM, traceability, gates, compliance matrix), customer requirements and quote, Project planning (Systems Engineering) and monitoring, and supporting processes.

Autonomous Vehicles in Michigan

James Fackler Assistant Administration for the Customer Services Administration, Michigan Department of State, discusses initial legislative challenges, statute changes for AV testing, looking ahead and next steps, and NHTSA/AAMVA Workgroup.


Interview with Torben Pawellek

Industry professionals are asserting that the foundation of autonomous cars has been laid, and that "this development phase can be considered the natural preliminary stage of autonomous driving." Torben Pawellek of TU Braunshweig discusses C2X, the challenges facing innovative assistance functions, and the opportunities ahead.

5 Industry Insights

These exclusive interviews pick that brains of some of our distinguished speaking faculty. Experts coming from Local Motors, Autoliv, J.D. Power, Zylter and Seattle Department of Transportation.

Interview with Frederik Diederichs

Autonomous cars have gone from concept to possibility in the last few years, and the companies innovating in the field are dealing with increasingly complex challenges in order to make the leap from possibility to reality. Frederik Diederichs, Human-Factors Engineering at Fraunhofer IAO,  speaks about the opportunities and possibilities ahead, the technologies driving the project, and predicts what the lay of the land will be in 2024.


The Future of the Autonomous Car’s Core Technologies

In this Full podcast interview Hakan Sivencrona, Functional Safety Manager/Lead System Engineer at Delphi gives his perspective on;The safety technology for tomorrow’s autonomous vehicles, the rapid growth of ADAS, how consumers are setting the course for new systems, core technologies of the future, and more!


Cars Getting a Better Sense of their Drivers

As we move ever closer to driverless vehicles, the technology being introduced along each step of the way is just as fascinating as the overall concept itself. Recent advances in driver-sensing systems are going beyond basic drowsiness detection and becoming much more accurate in detecting the state of the driver.

Google Launch Prototype Self-Driving Car

Just last month we reported on Google’s latest software developments which are allowing self-driving vehicles to navigate busy city streets, and this has been followed by the news that the technology giant has opted to develop its own autonomous vehicles. It is able to detect and recognise hundreds of different objects simultaneously and negotiate a path through urban areas containing pedestrians, road works, cyclists, railway crossings, and a variety of other obstructions.

Autonomous Cars Making News

Autonomous cars came under the spotlight in November when Japanese Prime Minister Shinzo Abe took to the streets of Tokyo in an autonomous Nissan Leaf. Nissan Vice Chairman Toshiyuki Shiga explained: “With the public road demonstration for the Autonomous Drive held in the presence of the Prime Minister, I believe that a great step has been taken towards the realization of Autonomous Drive.”


Hardware and Software System Integration Safety and Priorities for the Autonomous Car

A panel discussion on best practices in intermarrying various critical equipment, determining and incorporating integration priority levels, and testing for and identifying non-obvious failures caused during integration. With Paul Cummings, Principal at Honda Research Institute, Hakan Sivencrona, Functional Safety Manager/Lead System Engineer at Delphi, and Rob Gee, Head of Product Management, Software and Connected Solutions at Continental.

Developing Safe and Secure Software to Achieve ISO 26262 Compliance

Shan Bhattacharya, Director of Business Development at LDRA, discusses how software platforms have become an increasingly critical part of the infrastructure for the automobile of tomorrow. This is more true than ever in the case of the autonomous car. This session will explore safety and security critical software development and testing practices towards meeting standards compliance.


The Future of the Autonomous Car’s Core Technologies with Hakan Sivencrona

In this article Hakan Sivencrona, Functional Safety Manager/Lead System Engineer at Delphi gives his perspective on;The safety technology for tomorrow’s autonomous vehicles, the rapid growth of ADAS, how consumers are setting the course for new systems, core technologies of the future, and more!

Google Interview: Driving the Industry Forward

Google is currently driving the automotive industry forward by developing software for the autonomous car that can detect/recognize hundreds of different objects simultaneously, and react accordingly.According to Noah Lassar, Manager of Reliability Engineering at Google, autonomous vehicles must not only be efficient, fast, comfortable—and in this industry, smarter than humans— they must also be reliable. Ahead of the Autonomous Cars Event, Noah helps us understand the future of autonomous driving, how it will change the automotive industry, how it will affect the customer experience and more! Take a look at the interview to learn more...


China's Self-Driving Bus Shows Autonomous Tech's Real Potential

For all the excitement surrounding autonomous vehicles, most of the attention has focused on what the technology will mean for consumers who might finally be freed from the tyranny of the commute. No less revolutionary is what the technology might mean for mass transit and trucking. Granted, robo-trucks and self-driving buses aren’t nearly so sexy as, say, Audi’s gorgeous autonomous A7 or as friendly as Google’s cute self-driving gumdrop of a car. But the technology is here, now, and proving itself in real-world testing.


Autonomous Agricultural Vehicles

Autonomous tractors were among the first autonomous vehicles by land, water or air but only now are they starting to be sold in volume. Current driverless tractor technologies build on recent developments in hybrid powertrains - more controllable and environmental - other autonomous vehicles and new agricultural technology. Here we share some of the latest entries as it is continuously updated to reflect the rapid progress in this sector.

Exclusive Content

4 Ways Autonomous Trucks Impact OEMS, Suppliers and Drivers

As system advancements in autonomous driving or semi-automated technology progress within Commercial trucking, it has a direct impact on OEMs, suppliers and drivers of these vehicles. Kisaco Research outlines 4 of these major impacts.These include landmark safety mandates on AEBS and LDWS, ensuring safety and security are top of mind (hint: Hack proof), vehicle-to-vehicle platooning and agreeing on a business model, and the change in legal regulations. Also included is a post show report of the Autonomous Trucks 2015 event including testimonials.

Autonomous Trucks Strategic Investment Report

This exclusive report from the 2016 Autonomous Trucks Las Vegas event includes; a strategic investment summary, snapshot of our premier delegates, strategic investment profiles, confirmed delegates, executive profiles and more!


Pathway to Advanced ADAS with Peterbilt

Bill Kahn, Principal Engineer at Peterbilt Motors, speaks to us about the challenges facing autonomous truck technology, what Peterbilt is currently working on, his perspective on what could improve driver performance and equipment fuel efficiency within truck transportation. Also what technology autonomous trucks need to handle complex urban street environments, and where he sees regional versus global development progressing in the future, as well as the top (three to five) predictions for the autonomous truck industry in 2017.